Head of Brand Strategy, Live Nation
Ian has been writing and thinking about culture since 2003 when he was a senior writer for Details at Conde Nast in New York City. His stories have taken him everywhere from The Congo to backstage with Ozzy Osbourne. He then spent seven years in leading strategic roles at various advertising agencies in New York and Los Angeles, helping global brands such as Apple (where he led strategy on two iPhone campaigns and the launch of Apple Music), Converse, Johnnie Walker, and Canon tell their stories. He has been head of strategic planning at Anomaly, New York, and Chief Strategy Officer at The Barbarian Group, a digital creative agency.
His stories and essays have also appeared in The New York Times, Esquire, GQ, Men’s Journal, Popular Science, and The Poetry Foundation.