Guillaume is a French-German entrepreneur with operations in Paris, Vienna and Berlin. He is recently involved in the field of social entrepreneurship through co-founding VIRTŪ in November 2015, an ethical lifestyle brand for men empowering communities in LatAm. Guillaume specialises in creative direction, branding and user-centered digital strategies. Previously, he was the CEO of The European Magazine, an offline & online debate platform (acquired by the Weimer Media Group in 2015) and a partner of the digital communication agency JUNGMUT. He founded his first company at 21, the mobile games studio eelusion (acquired by Convotis AG in 2013), creating one of the first augmented reality games in Europe. His latest venture, VIRTŪ, is his opportunity to prove a lean business can also have a social impact while maintaining profitability.