Founder at Mesa&Cadeira, Barbara Soalheiro has a prodigious career in several fields of the creative market. After graduating, she was selected for Editora Abril (the biggest publishing house in Latin America) New Talents program, was soon hired as an editor and, by the time she was 26, became the youngest editor-in-chief in the company – in charge of the teen brand Capricho, she ran an operation that included a magazine (which doubled its readership on the first year of Barbara’s tenure), a website, a range of licensed products and a set of events. In 2008, Barbara was invited to work at Fabrica, Benetton’s Communication Research Center in Italy. She became editor-in-chief of Colors (the groundbreaking magazine founded in the 90’s by Oliviero Toscani and Tibor Kalman) and started blurring the limits between content and technology in her work: she was in the team that transformed the magazine website into a collaborative platform and launched the first magazine using Augmented Reality in the world. Back to Brazil, she became a Creative Director at digital ad agency Cubocc (part of FLAGCX). She left to start Mesa&Cadeira, a company that has been pointed out as one of the most efficient and innovative models in the world by people at SXSW, GOOD Magazine and Proxxima. Barbara is also an author (her book Como Fazíamos Sem won a Jabuti, Brazil’s most prestigious literary prize, and is compulsory reading in every public in the country). Leading Mesa&Cadeira, Barbara has been helping companies like Google, Coca-Cola, Nestlé and Samsung make bold moves in a world of constant change.