Ian has been writing and thinking about culture since 2003, when he was senior writer for Details at Conde Nast in New York City. His stories have taken him everywhere from The Congo to backstage with Ozzy Osbourne. He then spent seven years in leading strategic roles at various advertising agencies in New York and Los Angeles, helping global brands such as Apple (where he led strategy on two iPhone campaigns and the launch of Apple Music), Converse, Johnnie Walker, and Canon tell their stories. He has been head of strategic planning at Anomaly, New York, and Chief Strategy Officer at The Barbarian Group, a digital creative agency.
As Tribeca’s CSO, Ian shaped the company’s vision and growth as both cultural institution and premium storytelling agency. He now heads up brand strategy for Live Nation—the largest live entertainment company in the world—where he helps artists, brands, and fans come together to create unforgettable experiences and stories.
His stories and essays have also appeared in The New York Times, Esquire, GQ, Men’s Journal, Popular Science, and The Poetry Foundation.