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Violeta Luca

General Manager, Microsoft Romania

Violeta Luca is the General Manager of Microsoft Romania, since November 2018, having a wealth of senior leadership expertise in sales, digital platforms, general management, marketing and operations, as well as a successful track record in creating value for all the stakeholders she worked with since 2000.  

In her current role, Violeta is aiming to drive growth initiatives to enable digital transformation across sectors in Romania and deliver outstanding results through developing team capabilities, scaling a strong partner ecosystem, encouraging local innovation and fostering a collaboration-based organization culture.

Digital transformation is not simply about technology—it requires business leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customers. The challenges facing businesses today are familiar: engaging customers, empowering employees, optimizing operations and transforming products. While the challenges may not be new, three factors are shifting both what customers expect as the result of being armed with the information in a way not previously possible and what companies can deliver to meet those expectations.

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