ONIKA SIMON is an unorthodox strategist who has been directing how global brands and businesses evolve for over 15 years.
Born and educated in London, she studied Philosophy at the University of Manchester, then began her career with the WPP Group in New York, on Monday September 10th 2001.
Her talent for connecting behaviour patterns with design opportunities, especially for teens and frequent travelers, has led to successful product, marketing and business innovations for a client list that includes Adidas, Apple, Levi’s, Red Bull, Samsung and the French Ministry of Defense.
In 2014 Onika moved to Berlin and established Spokehub – a global network of independent creatives who bring art practice into design innovation. By inviting curious collaborations, Onika has developed innovative approaches to research, reporting and problem solving – making the journey as disruptive as the results.